When running an online business, you must optimise your website for your chosen keywords to ensure customers can find your site. You will need to have an effective digital marketing strategy in place and use the services of a reputable online marketing agency to help you. There are various things they can do to help make your website more visible online, and below are some of them, so you know what to expect when you hire them to assist with your digital marketing.
One of the first things the agency will do is keyword research to identify the most lucrative keywords for your business. They will also look for low hanging fruit, which are keywords that are not as competitive but can generate sales for you. Once they have completed the keyword research, they will start looking at the onsite and doing a complete audit of your website.
Auditing Your Website
The next part of the process is to audit your website and look at its signals to the search engines. A website audit will look at many aspects of your site, and you can use this to prioritise the fixes and create a plan for the work you will do on your website in the coming months. Some of the areas the audit will cover include:
- Title Tags, Meta Decryptions, & Image Alt Tags
- Page Loading Errors
- Internal Linking
- Backlink Audit
- Website Content
- Best Performing Pages
- Worst Performing Pages
- Content Gaps
You can use the information you get from the audit to plan the next three to six months of onsite work to increase the strength of the website in the eyes of the search engines. However, there will be other changes you need to make to your website to get it performing as well as possible.
Update Your Website Content
A reputable agency will also look at the existing website content and see how they can improve this from the user’s point of view. You need to include keywords in the website copy, but rather than writing it for the search engines; you will need to keep the user in mind. Once you have updated the content and the pages get indexed by Google and the other search engines, you can often see a significant change in the page’s online visibility. However, you will also need to start a link building campaign and ensure you use high-quality websites to acquire quality backlinks and increase your website rankings.