Confirming if email addresses are authentic in cold emailing is arguably the most crucial consideration in this digital era. This is because scams and email phishing have become the order of the day. Bad actors can spoof email addresses to look legit and mislead victims into giving them their essential data. This article shows you how you can avoid this problem.
Tips to Verify Email Address Authenticity
Boost your email marketing strategy by verifying the email addresses of your prospects with the tips discussed below:
Confirm the format of the address
Remember that legitimate email addresses are usually created in a standard mode. For example, consider this email address: local-part@domain. The username of the recipient is the local part of the address, and the domain name is the platform that is linked to the address. Be careful not to send emails to addresses with domain names that are wrongly spelled.
Confirm the authenticity of the domain ownership
There are tools that business owners can use to verify the owner of the domain information for each email address they are trying to reach out to during their campaign. With these tools you can get details of who registered the domain name, and the contact information of the admin. Remember that the domain information of legit organizations are always accurate.
Verify the sender policy framework records
Make sure authentication protocols like the domainkeys identified mail and sender policy framework records are up to date to obstruct the activities of bad actors. These records are usually set up in legitimate email servers. Additionally, there are online tools used to verify these records.
Eliminate red flags
Cautiously check for red flags like genetic addresses, misspelled addresses, addresses with too many numbers, addresses with excessive special characters, and addresses with illegitimate domain information. You can find out more about this on https://www.lemlist.com/blog/how-to-check-if-an-email-is-valid.
Conclusion
Checking if an email address is authentic can ensure you protect your campaign from the activities of bad actors and eliminate phishing attacks. Applying these steps will ensure that you work with more legit email addresses and improve your email marketing strategy. Keep in mind that the results will not appear overnight. It will take time and considerable effort.
